Curious Innovation

book launch: spring 2025

CURIOUS INNOVATION METHOD

Philosophy and methodology for modern innovators in the Fourth Industrial Revolution (Industry 4.0) driven by emerging tech and AI. combining curiosity arts and innovation science,

STRATEGIC CURIOSITY GUIDE

CURIOUS INNOVATION METHOD

Blueprint for creating a “curiosity flywheel” and strategically applying curiosity at every step of innovation building talent, teams, and a deep authentic culture of curiosity and innovation.

TOOLKIT

CURIOUS INNOVATION KPIs

Practical innovation tools, techniques, and tips (e.g., prompts, exercises, frameworks).

CURIOUS INNOVATION KPIs

Metrics to manage curiosity growth, successful innovations, and Curious Brands®️.

THE CURIOSITY FLYWHEEL

A GUIDE TO CURIOUS INNOVATION FOR THE DIGITAL AGE

Innovation hasn't had a major new theory since Design Thinking was developed in the 1970s. Curious Innovation is a new theory and method for innovation, with a practical application guide. This book will teach readers how to deploy strategic curiosity from end to end – discovery to delivery, idea to incubation. It will outline an innovation methodology for the digital age, with curiosity at its core.

The Curious Innovation method sets off a deep and contagious culture of curiosity – a “curiosity flywheel” – in organizations while producing innovations that are “curious” to consumers, arguably today’s most important consumer engagement metric. The Curious Innovation approach launches innovations into the world that are positively catalytic and generative.

Curious Innovation is designed for the Fourth Industrial Revolution (the age of AI, IoT, VR/AR, Big Data) and Gen Z innovators in a post-COVID world defined by volatility, complexity, uncertainty, and accelerating change. It blends curiosity arts and innovation science so the business world can make micro to mega innovations shaping positive futures for all.